Overview
Customer research is the process of understanding your customers' needs, preferences, and behaviors. It helps product managers make informed decisions about product development and marketing strategies. By gathering insights through surveys, interviews, and observations, you can create products that truly meet customer expectations. This introduction will guide you through the basics of customer research and its importance in product management.
📚 Key Learning Objectives
- ✓ Identify key methods for conducting customer research.
- ✓ Explain the importance of customer insights in product development.
- ✓ Design a simple customer survey to gather feedback.
- ✓ Analyze customer data to identify trends and needs.
- ✓ Present research findings to inform product decisions.
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