Overview
Journey mapping is a visual tool that helps teams understand the experiences users have with a product or service. It shows the steps users take, their feelings, and the challenges they face. By creating a journey map, designers can identify areas for improvement and create better user experiences. This introduction will cover the basics of journey mapping and its importance in product design.
📚 Key Learning Objectives
- ✓ Define journey mapping and its purpose in product design.
- ✓ Identify key components of a journey map.
- ✓ Create a simple journey map for a chosen product.
- ✓ Analyze user emotions and pain points in the journey.
- ✓ Suggest improvements based on the journey map findings.
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