Overview
Journey mapping is a visual tool that helps teams understand the experiences of users as they interact with a product or service. It outlines each step a user takes, highlighting their feelings, thoughts, and pain points. By creating a journey map, designers can identify areas for improvement and enhance user satisfaction. This introduction will help you grasp the basics of journey mapping and its importance in product design.
📚 Key Learning Objectives
- ✓ Define journey mapping and its purpose in design.
- ✓ Identify key components of a journey map.
- ✓ Create a simple journey map for a product.
- ✓ Analyze user emotions at different stages.
- ✓ Suggest improvements based on journey map insights.
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