Overview
The customer journey is the path a customer takes from first discovering a product to making a purchase and beyond. Understanding this journey helps businesses improve customer experiences and build stronger relationships. In this introduction, we will explore the stages of the customer journey and how CRM systems can support each stage, ensuring customers feel valued and engaged throughout their experience.
📚 Key Learning Objectives
- ✓ Define the customer journey and its importance.
- ✓ Identify the key stages of the customer journey.
- ✓ Explain how CRM systems support customer interactions.
- ✓ Analyze customer touchpoints within the journey.
- ✓ Develop strategies to enhance customer experiences.
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