Overview
The customer journey is the process a customer goes through when interacting with a business. It includes all stages, from discovering a product to making a purchase and beyond. Understanding this journey helps businesses improve customer experiences and build stronger relationships. In this introduction, we will explore the key stages of the customer journey and how they impact customer satisfaction and loyalty.
📚 Key Learning Objectives
- ✓ Identify the key stages of the customer journey.
- ✓ Explain the importance of each stage in customer experience.
- ✓ Analyze customer touchpoints within the journey.
- ✓ Evaluate how to improve customer interactions.
- ✓ Create a basic customer journey map.
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