Overview
Customer Relationship Management (CRM) foundations are essential for understanding how businesses manage interactions with customers. This introduction covers the basics of CRM systems, their importance in building customer relationships, and how they help improve sales and service. Students will learn about different types of CRM tools and their key features, setting the stage for effective customer engagement and business growth.
📚 Key Learning Objectives
- ✓ Define what CRM is and its purpose in business.
- ✓ Identify key features of different CRM systems.
- ✓ Explain the benefits of using a CRM tool.
- ✓ Describe how CRM improves customer relationships.
- ✓ Assess the impact of CRM on sales and service efficiency.
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