Overview
Digital marketing uses online channels to promote products and connect with customers. It includes various methods like social media, email, and search engines. Understanding these channels helps businesses reach their target audience effectively and grow. By learning about digital marketing, students can create successful campaigns that attract and retain customers in today's digital world.
📚 Key Learning Objectives
- ✓ Identify key digital marketing channels.
- ✓ Create a basic social media marketing plan.
- ✓ Develop an email marketing strategy.
- ✓ Analyze customer engagement metrics.
- ✓ Design a simple online advertisement.
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