Entrepreneurship & Startup → AI & Startup Technology → SaaS & Digital Product → Recurring revenue

Overview

Recurring revenue is a business model where companies earn money consistently over time. This is common in Software as a Service (SaaS) and digital products. Understanding this model helps startups build stable income and predict future growth. In this topic, students will learn how to create and manage recurring revenue streams effectively.

📚 Key Learning Objectives

  • ✓ Define recurring revenue and its importance in SaaS.
  • ✓ Identify different types of recurring revenue models.
  • ✓ Calculate monthly recurring revenue (MRR) for a sample product.
  • ✓ Develop strategies to increase customer retention.
  • ✓ Create a simple financial projection based on recurring revenue.